The power of choice

Remember the days when our local cable provider ruled the roost - if the local chapter of the cable provider's association does not like the pricing of ESPN Star Sports, i don't get to watch wimbledon or india vs XX cricket series. How handicapped were we, i had the 15 Rs / month ESPN Star Sports demanded - i wanted to watch the action (pretty desperately that too) but as a consumer was not allowed to get whatever i wanted and in a way deserved too..

Yesterday, I could feel the change, the power when i could log in to a site and choose the sports channel i want to watch for the next month.