Remember the days when our local cable provider ruled the roost - if the local chapter of the cable providers' association does not like the pricing of ESPN Star Sports, i don't get to watch wimbledon or india vs XX cricket series. How handicapped were we, i had the 15 Rs / month ESPN Star Sports demanded - i wanted to watch the action (pretty desperately that too) but as a consumer I was not allowed to get whatever i wanted (and in a way deserved too..)
Yesterday, I could feel the change, the power when i could log in to a site and choose the sports channel i want to watch for the next month. I am no more the same desperate (and at times hopeless) cricket fan i used to be but it was an unbelievably satisfying moment when i could make that choice..
consumerism.. way to go!!
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